Attio

Connect Trigify to Attio to automatically push enriched social signals into your CRM. Attio is a modern, flexible CRM that lets you model your data however you want, and Trigify fills it with real-time intelligence from LinkedIn, Twitter, and Reddit.

Why Use the Attio Integration?

When Trigify detects a relevant social signal (a prospect posting about a pain point, engaging with competitor content, or hiring for a role you care about), the Attio integration lets you automatically create or update CRM records. No manual data entry, no copy-pasting between tabs.

How to Connect Attio

Available Actions

Action	Description
Create People	Create a new person record in Attio with enriched data from Trigify
Create Companies	Create a new company record with firmographic data from enrichment
Update Records	Update existing person or company records with fresh signal data

Field Mapping

Map Trigify enrichment variables to Attio fields. Here is an example for creating a person:

Trigify Variable          Attio Field─────────────────────────────────────firstName                 Name (first)lastName                  Name (last)email                     EmaillinkedinUrl               LinkedIn URLjobTitle                  Job TitlecompanyName               Companycountry                   Location

Note: Attio uses a flexible data model, so your fields may differ. Map variables to whatever custom attributes you have set up in your Attio workspace.

Example Workflow

Pro Tips

Pro tip: Use the Update Records action to append signal data to existing contacts. This way, your sales team sees the latest social activity right inside Attio without creating duplicates.

Pro tip: Combine with a Sentiment Agent node before Attio to tag records with sentiment data, so your team knows if the signal was positive or negative.