How to Connect HubSpot

This guide covers how to connect HubSpot to Trigify and automatically push social listening data into your CRM. Perfect for sales teams who want qualified leads flowing directly into HubSpot.

Connecting Your HubSpot Account

Go to Settings > Integrations in Trigify. Find HubSpot and click Connect. You will be prompted to authorize Trigify with your HubSpot account. Sign in and grant the required permissions.

Once connected, HubSpot will appear as an available node in your workflows.

Adding HubSpot to a Workflow

Create or edit a workflow
Add a new node and select HubSpot
Choose the action: Create Contact, Update Contact, or Create/Update Contact
Map your fields (see below)

Field Mapping

Here is how common Trigify fields map to HubSpot contact properties:

Trigify Field	HubSpot Property
Author Name	First Name / Last Name
Author LinkedIn URL	LinkedIn URL
Enriched Email	Email
Enriched Phone	Phone Number
Company Name	Company
Job Title	Job Title
Post URL	Custom Property or Note

Handling Duplicates

If you select Create/Update Contact, Trigify will check if a contact with that email already exists in HubSpot. If it does, the existing contact is updated instead of creating a duplicate. This is the recommended action for most use cases.

Adding Post Data as Activity

You can push the original post content and URL as a note on the HubSpot contact. This gives your sales team full context on what the person posted and why they were flagged.

Recommended Setup

Listening - Track relevant keywords or profiles
Agent node - Filter for ICP match
Enrich node - Get email and phone from LinkedIn profiles
HubSpot node - Create/update contact with enriched data

This gives you a fully automated pipeline from social signal to CRM contact.