Airtable

Connect Trigify to Airtable to build flexible, custom databases powered by real-time social signals. Airtable combines the simplicity of a spreadsheet with the power of a database, and Trigify fills it with enriched lead data and social intelligence.

Why Use the Airtable Integration?

Airtable is the go-to tool for teams that need custom data structures without building a full database. The Trigify integration lets you automatically create lead databases, signal trackers, competitive intelligence boards, and content calendars, all populated by real-time social listening data.

How to Connect Airtable

Available Actions

Action	Description
Create Records	Add a new row to an Airtable table with enriched data
Update Records	Update an existing record with fresh signal data
Delete Records	Remove a record from an Airtable table
Search Records	Find records matching specific criteria
List Records	Retrieve multiple records from a table with optional filtering
Get Record	Retrieve a single record by its ID

Field Mapping

Trigify Variable          Airtable Column──────────────────────────────────────────firstName                 First Name (text)lastName                  Last Name (text)email                     Email (email)linkedinUrl               LinkedIn (url)jobTitle                  Title (text)companyName               Company (text)text                      Post Content (long text)postUrl                   Source URL (url)sentiment                 Sentiment (single select)

Example Workflow

Pro Tips

Pro tip: Use Airtable views to create filtered dashboards. For example, create a view that shows only high-sentiment leads from enterprise companies, and share that view with your sales team.

Pro tip: Use the Search Records action before Create Records to prevent duplicates. Search by email or LinkedIn URL to check if the lead already exists, and use Update Records if they do.

Pro tip: Airtable supports 6 actions, making it the most versatile data storage integration. Use it as your ops backbone if you need more flexibility than a traditional CRM.