Instantly

Connect Trigify to Instantly to automatically add enriched leads to your cold email campaigns. Instantly is a cold email platform built for scale, and Trigify ensures you are only sending to high-intent prospects who have shown real buying signals.

Why Use the Instantly Integration?

Cold email works best when it is warm. By connecting Trigify to Instantly, you can automatically add people to email campaigns right after they post about a relevant topic, engage with competitor content, or show hiring signals. The timing makes all the difference.

How to Connect Instantly

Available Actions

Action	Description
Add Leads to Campaign	Add a lead directly to a specific Instantly email campaign
Update Lead Status	Update the status of an existing lead in Instantly

Field Mapping

Trigify Variable          Instantly Field──────────────────────────────────────────email                     emailfirstName                 first_namelastName                  last_namecompanyName               company_namejobTitle                  titlelinkedinUrl               custom_variable_1

Note: You can use Instantly custom variables to pass additional context like the original post URL or signal type. This lets you personalize email copy with the social signal that triggered the outreach.

Example Workflow

Pro Tips

Pro tip: Always run Email Enrichment and check deliverability before adding leads to Instantly. Sending to unverified emails hurts your sender reputation.

Pro tip: Pass the original post text as a custom variable so your Instantly email templates can reference what the prospect said. This dramatically increases reply rates.