La Growth Machine

What La Growth Machine Does in Trigify

La Growth Machine is a multi-channel outreach platform that combines LinkedIn, email, and Twitter into a single sequence. Connect it to Trigify to automatically send high-intent leads into your La Growth Machine audiences based on real-time social signals.

Connecting LaGrowthMachine

  1. Open or create a workflow in Trigify.

  2. Click Add action on any node and select La Growth Machine.

  3. Click Connect La Growth Machine in the configuration panel.

  4. Paste your La Growth Machine API key (find it in your La Growth Machine account under Settings).

  5. Select the audience you want to send leads to.

  6. Map your fields using the variable picker.

Available Actions

Action

Credits

What It Does

Send to La Growth Machine Audience

2

Send leads to a La Growth Machine audience, including custom fields. The audience then feeds into your multi-channel sequences.

How to Use It

  1. Add a Send to La Growth Machine Audience action to your workflow.

  2. Select the target audience from the dropdown (these are pulled from your La Growth Machine account).

  3. Map Trigify variables to La Growth Machine fields using the variable picker. Key fields include LinkedIn URL, email, first name, last name, job title, and company.

  4. Save and publish your workflow.

Note: For the best multi-channel coverage, run both Person Enrichment and Email Enrichment before the La Growth Machine action. This gives La Growth Machine a LinkedIn URL and email address to work with across all channels.

Example Workflow

Social signal to multi-channel outreach:

New Post (LinkedIn) > Person Enrichment > Email Enrichment > If Condition (filter by ICP) > Send to La Growth Machine Audience

This workflow detects relevant LinkedIn posts, enriches the author with contact data, filters for your ideal customer profile, and sends them to a La Growth Machine audience where they receive outreach across LinkedIn, email, and Twitter.

Tips

Tip: Create separate audiences for different signal types (competitor mentions, hiring signals, product interest). This lets you tailor your messaging to the specific buying signal that triggered the outreach.

Tip: La Growth Machine sequences perform best when the lead has both a LinkedIn URL and a verified email. Pair Person Enrichment with Email Enrichment before this action.