What is Discover Thought Leaders & Engagers?

Understanding The Data Source

The Find Engagers (Mapping) and Find Thought Leaders sections are powerful features that utilise data collected from our core tracking and listening capabilities. Here's how it works:

Data Collection Sources:

1. Engagement Tracking

   1. Pulls engagement data from profiles you're actively monitoring.

   2. Captures likes, comments, and interactions.

   3. Stores historical engagement patterns.

2. Social Listening

   1. Monitors conversations around specific topics.

   2. Tracks keyword mentions and discussions.

   3. Identifies content creators and engagers.

How The Features Combine This Data:

These discovery features are essentially a search engine built from our database of millions of social signals. We are steadily scaling and growing this database at a major rate.

Think of it like this: While tracking and listening collect the raw data, these features are the intelligent layer that makes this data searchable and actionable.