How Can I Make the Most of Discover Features?

Maximising Your Discovery

Using Find Thought Leaders

The Find Thought Leaders feature helps you discover influential voices around your require target niche or topic area. Here's how to leverage it:

Discovery Process:

• Search through creators actively posting about your target topics.

• Review their engagement rates and content themes.

• Identify potential profiles to track based on relevance.

Best Practices:

1. Look for consistent content creators.

2. Focus on engagement quality over follower count.

3. Monitor content themes for alignment with your solution.

4. Start tracking the most relevant voices.

Pro Tip: Don't just go for the biggest names - look for thought leaders whose audience closely matches your ideal customer profile.

Using Find Engagers (Mapping)

This feature acts as a powerful search engine, utilising all engagement data collected through your tracking activities. Here's how to maximise it:

Search Capabilities:

• Filter by job titles, industries, and locations.

• Search for specific keywords in profiles.

• Find multiple-time engagers

• Create targeted lists based on engagement patterns.

Strategic Applications:

1. Identify prospects engaging with:

   • Multiple thought leaders.

   • Specific topics repeatedly.

   • Competitor content.

   • Industry discussions.

2. Create segmented lists based on:

   • Engagement frequency.

   • Topic interest.

   • Professional role.

   • Company type.

Pro Tip: Focus on prospects who show consistent engagement over time rather than one-off interactions.

Building Strategic Audiences

Creating targeted audiences from your search is a crucial step in maximising your outreach effectiveness. Here's how to approach it:

Quick Add Options:

• Single-click add from engagement data

• Bulk add from search results.

• Direct add from thought leader interactions.

Audience Organisation Suggestions:

1. Topic-Based Groups

   • Segment by content themes

   • Group by engagement type

   • Organise by interaction frequency

2. Strategic Segments:

   • Multiple-time engagers.

   • Specific topic interests.

   • Role-based groupings.

   • Industry clusters.

Pro Tip: Create different audiences based on engagement patterns to customize your outreach approach. For example, separate audiences for those who've engaged 3+ times versus one-time engagers.

Best Practices:

• Regularly review and update audiences

• Remove inactive profiles

• Track engagement trends

• Adjust segments based on response rates

You can then use these audiences as a building block to track more profiles or integrate into your workflow.