Marketing Use Cases for Discovery Features

Use Cases

Understanding how to leverage our discovery features can transform your marketing efforts.

Here's how to use them strategically:

Find Thought Leaders Applications

1. Content Strategy Development:

• Identify trending topics in your space.

• Track successful content formats.

• Monitor engagement patterns on specific themes.

2. Influencer Marketing & Tracking:

• Discover potential collaboration partners.

• Monitor influencer content performance.

• Track audience overlap and engagement rates.

• Measure campaign ROI through engagement data.

• Monitor competitor influencer partnerships.

3. Community Building:

• Find active community leaders.

• Track engagement in niche topics.

• Monitor community growth patterns.

Pro Tip: When tracking thought leaders, focus on those who maintain consistent engagement rates rather than occasional viral hits. Consistent performers often indicate a more valuable, engaged audience.

Find Engagers Applications

1. Targeted Advertising:

• Create custom audiences for social ads.

• Build lookalike audiences from engaged users.

• Optimise ad spend through engagement data.

• Retarget highly engaged prospects.

• Create micro-segmented ad campaigns.

2. Campaign Targeting:

• Discover engaged audience segments

• Track campaign-specific interactions

• Monitor response patterns

• Create multi-channel campaign lists

• Build engagement-based sequences

3. Market Research:

• Track audience sentiment.

• Monitor content preferences.

• Identify emerging trends.

Pro Tip: When building ad audiences, prioritize users who engage with multiple thought leaders in your space - they typically have higher conversion rates and lower cost per acquisition.

Workflow Ideas

Pro Tip: Create a scoring system for your workflows based on engagement frequency, recency, and relevance. This helps prioritise efforts and resources for maximum ROI.

Targeted Ad Campaign Workflow:

Step 1: Identify highly engaged audiences
Step 2: Create custom audience segments
Step 3: Export to ad platforms
Step 4: Set up micro-targeted campaigns
Step 5: Monitor performance
Step 6: Optimize based on engagement

Influencer Campaign Workflow:

Step 1: Track potential influencers
Step 2: Monitor content performance
Step 3: Analyze audience overlap
Step 4: Create campaign brief
Step 5: Track campaign metrics
Step 6: Measure ROI through engagement data

Community Building Workflow:

Step 1: Find active community members
Step 2: Track engagement frequency
Step 3: Create engagement segments
Step 4: Develop nurture campaigns
Step 5: Monitor community growth
Step 6: Adjust strategy based on interaction