Example Use Cases
1. Topic-Based ABM Campaigns
Transform your account-based marketing by leveraging real engagement data from social media conversations and content interactions. Unlike traditional ABM that relies on basic static data, this approach focuses on what your target accounts are actually talking about and engaging with right now.
By monitoring specific topics and conversations, you can identify when accounts are actively posting about/or engaging with challenges you solve, making your outreach and marketing efforts more relevant and timely. Think of it as having a direct line into your target accounts' current priorities and interests, allowing you to join conversations they're already having.
Track Key Signals:
Topic engagement frequency.
Conversation themes.
Comment patterns.
Content sharing behavior.
Post subjects
Implementation Strategy:
1. Define key topics to monitor.
2. Track account list.
3. Set engagement thresholds.
4. Create topic-based segments.
5. Build targeted campaigns.
The Power of Topic Intelligence: When target accounts engage with specific topics, they're signaling their current priorities and challenges. To create truly effective messages, it’s not enough to know that someone is engaging—you need to understand what they’re saying and how they’re contributing to the conversation. This approach goes beyond identifying your audience; it’s about uncovering what matters most to them right now.
Quick Wins:
Identify active interests.
Create relevant messaging.
Time perfect outreach.
Reduce generic pitches.
Increase response rates.
2. Influence Campaign Intelligence
Transform how you manage and measure influencer partnerships by understanding real engagement data before committing to campaigns. Unlike traditional influencer selection that relies on follower count and basic metrics, this approach lets you analyse actual engagement patterns and audience quality.
Think of it as having a test run before signing any contracts - you can see exactly how an influencer's content resonates with your target audience and whether their engagement matches your ICP. This intelligence helps you avoid costly partnerships that don't deliver ROI.
Track Key Signals:
Audience quality match.
ICP engagement rates.
Comment sentiment analysis.
Geographic distribution.
Implementation Strategy:
1. Add potential influencer profiles.
2. Analyze audience overlap.
3. Monitor engagement quality.
4. Assess ICP match rates.
5. Track content performance patterns.
The Power of Influence Analysis: Before investing in influencer partnerships, you can analyze their actual engagement data to predict campaign success. By pulling real engagement metrics and analysing audience quality, you'll know exactly which influencers can deliver your message to the right audience.
Once campaigns are live, you can actively monitor engagement in real-time, understanding exactly who's engaging with your content and how well it's performing with your target audience.
This dual approach - pre-campaign analysis and active campaign monitoring - ensures you're not just picking the right influencers but also optimising your campaigns as they run. Think of it as a pre-campaign ROI calculator combined with a real-time performance dashboard that helps you invest and adjust your marketing budget more effectively.
Quick Wins:
Validate influencer fit.
Predict campaign success.
Optimise partnership costs.
Improve audience targeting.
Increase campaign ROI.
3. Content Intelligence Campaign
Transform your content strategy by understanding exactly what resonates with your target audience. Unlike basic content analytics, this approach reveals not just what people engage with, but why and how they engage.
By analysing engagement patterns across topics and formats, you can create content that consistently drives meaningful conversations. Think of it as having a direct line to your audience's interests, allowing you to produce content that consistently hits the mark and drives engagement. Most importantly, you can verify if your content is actually reaching and engaging your intended ICP, rather than just generating vanity metrics from non-target audiences.
Track Key Signals:
Topic performance.
Engagement depth.
Comment themes.
Time-based trends.
ICP match rates.
Implementation Strategy:
1. Tag content by theme.
2. Monitor engagement metrics.
3. Analyze comment sentiment.
4. Identify top performers.
5. Cross-reference with ICP data.
6. Optimize content strategy.
The Power of Content Analysis: Understanding the nuances of how your audience engages with different content types and topics enables you to create more impactful content. By using smart tags and ICP verification, you can distinguish between general engagement and meaningful ICP engagement.
This helps you avoid the common pitfall of creating content that performs well but attracts the wrong audience. When you know exactly which topics and formats resonate with your actual target market, you can adjust your content strategy to speak directly to decision-makers who matter.
Quick Wins:
Identify winning topics.
Optimise posting times.
Improve ICP engagement rates.
Create better headlines.
Increase content ROI.
Filter out non-ICP noise.
4. Event Momentum Campaign
Transform your event marketing by creating momentum before, during, and after industry events. Unlike traditional event marketing, this approach helps you identify and engage with prospects throughout the entire event lifecycle.
Through social listening, you can track event-specific keywords and conversations, helping you identify and engage with potential prospects even if they're not directly connected to your network. Think of it as extending your event presence far beyond the actual event dates and physical limitations, maximizing your ROI and creating longer-lasting relationships with prospects.
Track Key Signals:
Event-related discussions.
Speaker engagement.
Topic trends.
Attendee interactions.
Post-event conversations.
Event hashtag monitoring.
Implementation Strategy:
1. Set up event monitoring and social listening.
2. Track event-specific keywords and phrases.
3. Create pre-event campaigns.
4. Monitor real-time conversations.
5. Capture post-event discussions.
6. Build follow-up sequences.
The Power of Event Intelligence: By combining social listening with engagement monitoring before, during, and after events, you can identify exactly who's interested in what topics and when they're most receptive to engagement.
This comprehensive approach helps you discover conversations you might have missed and engage with prospects who are actively discussing event-related topics. This allows you to create targeted campaigns that align perfectly with the prospect's event journey, making your outreach more relevant and timely.
Quick Wins:
Find engaged prospects.
Time perfect outreach.
Create relevant content.
Maximize event ROI.
Build lasting relationships.
Discover hidden conversations.
5. Engagement-to-Ads Campaign
Transform your advertising strategy by leveraging real engagement data to create highly targeted ad campaigns. Unlike traditional ad targeting, this approach uses actual engagement signals to build custom and lookalike audiences.
Think of it as creating a direct line between organic social engagement and paid advertising, ensuring your ad spend goes to people already interested in your message and finding more prospects just like them.
Track Key Signals:
Post engagement levels.
Topic interests.
Engagement frequency.
Comment quality.
Audience segment behaviour.
Implementation Strategy:
1. Monitor post engagement.
2. Create micro-segmented audiences.
3. Export engagement data.
4. Build custom & lookalike audiences.
5. Launch targeted campaigns.
6. Optimize based on engagement.
The Power of Engagement Data: When someone engages with specific topics or conversations, they're signaling their interests and challenges. By using this data to inform your ad targeting, you can create highly specific audience segments for your ads.
This allows you to build custom audiences based on actual engagement, create lookalike audiences from your most engaged users, and retarget those showing the highest intent. The result is more efficient ad spend and higher conversion rates through precision targeting.
Quick Wins:
Create custom audience segments.
Build powerful lookalike audiences.
Retarget engaged prospects.
Reduce ad spend waste.
Launch micro-targeted campaigns.
Increase conversion rates.