What Are Evergreen Campaigns?
Evergreen campaigns are automated, ongoing outreach sequences that continuously identify and engage with new prospects based on specific triggers or signals. Unlike traditional campaigns that have a start and end date, these run continuously, ensuring you never miss an opportunity to connect with potential customers showing intent.
Why Use Evergreen Campaigns?
Key Benefits:
Consistent Lead Generation
Automated prospect identification.
Continuous pipeline building.
Reduced manual prospecting.
Time Efficiency
Set once, runs automatically.
Minimal daily maintenance.
Scalable outreach.
Higher Quality Leads
Based on real-time engagement.
Triggered by actual intent.
More relevant conversations.
Quality Over Quantity: The Smart Approach to Lead Generation
The Power of Precision Evergreen campaigns in Trigify excel at generating lower volume but significantly higher quality leads - exactly what's needed for high-value B2B sales. By focusing on quality over quantity, you're able to identify and engage with prospects who truly matter to your business.
Moving Beyond Mass Outreach Unlike traditional high-volume outreach that often yields low conversion rates, these targeted campaigns focus on prospects showing genuine intent through their actions and engagements. Think of it as having a constant stream of warm leads rather than a flood of cold ones.
The Numbers Tell the Story For example:
Traditional Approach: 1,000 generic emails → 1% response rate = 10 responses.
Trigify Approach: 20 highly qualified prospects → 25-30% response rate = Same or better results.
Benefits of Targeted Engagement
Preserved sender reputation.
Reduced resource waste.
More meaningful conversations.
Higher conversion rates.
Better ROI on outreach efforts.
Perfect for High-Value Sales This approach is particularly effective for:
Longer sales cycles.
Higher-value offerings.
Complex B2B solutions.
Enterprise sales.
Consultative selling.
How to Think About Evergreen Campaigns
1. Signal Selection
Choose signals that indicate buying intent.
Focus on high-value engagement types.
Consider industry-specific topics.
2. Audience Definition
Define your ideal customer profile
Set clear engagement thresholds
Establish filtering criteria
3. Campaign Structure
Base Layer: Continuous monitoring of key signals
Middle Layer: Automated filtering and qualification
Top Layer: Seamless integration with outreach tools
Implementation Strategy in Trigify
1. Setup Phase
Choose relevant social profiles to monitor.
Set engagement criteria.
Define automation rules.
2. Integration Phase
Connect with your outreach tools.
Set up data flow.
Establish trigger conditions.
3. Optimisation Phase
Monitor performance.
Adjust filters as needed.
Refine targeting criteria.
Best Practices
Do's:
Start with specific, targeted signals.
Test different engagement thresholds.
Regular performance reviews.
Maintain clean data flow.
Don'ts:
Don't set overly broad criteria.
Avoid too many simultaneous campaigns.
Don't ignore performance metrics.
