Social Signals

Using Signals in Trigify

Signals are the outcomes of your workflows. While Logs show you what happened at each step, Signals capture the key result of an automation, something important enough to track, monitor, or trigger further actions.

You can find Signals to the right of the Logs tab in the Editor view.

Creating a Signal

Signals are set up using the Configure Signal node (see screenshot below).

When adding a Signal, you can define:

  1. Signal Name - A clear, descriptive title (e.g. User Experience , Competitor Launch Alert).

  2. Description - What this signal represents and the conditions under which it fires.

  3. Severity Level - Mark the urgency as Low, Medium, or High.

  4. Category - Organise signals by team or purpose (Sales, Marketing, Support, Product, HR, Finance).

Why Signals Matter

Signals let you translate workflow outcomes into meaningful, trackable insights. They act as custom milestones that can:

  • Be displayed in the Signals panel with real-time updates.

  • Carry impact ratings (e.g. High Impact feedback on LinkedIn).

  • Trigger new workflows for downstream automation.

Example Signals

For Marketing:

High-Impact Customer Feedback
Positive sentiment detected on YouTube, used to amplify in campaigns.

Emerging Topic Alert
New trend identified on Reddit worth tracking.

Negative Brand Mention
Signal marketing to prep a comms response.

For Sales:

Competitor Comparison
Prospect mentions a competitor in a buying context.

Intent Signal
Potential customer asks for recommendations in a forum.

Opportunity Alert
High-value lead identified through The Business Network.

Triggering New Workflows With Signals

Signals aren’t just endpoints, they can act as triggers for new workflows.

For example:

  • When a Negative Post Signal is created → Notify the executive team immediately.

  • When a Competitor Feature Signal fires → Create a ticket for the product team.

  • When a High-Impact Feedback Signal appears → Share it directly with sales for outreach.

Example Signal You Can Create

Pro tip: Think of Signals as custom KPIs your workflows generate. The more specific and well-categorised your signals are, the more powerful your automation network becomes.