Substack

Substack is a growing platform for long-form content, newsletters, and independent publishing. Writers, industry analysts, and thought leaders use Substack to share deep insights that often surface trends before they hit mainstream channels. With Trigify, you can monitor Substack posts by keyword or track specific publications for new content.

Why Substack Matters for Social Listening

Thought Leadership: Industry experts and analysts publish detailed takes on trends, tools, and market shifts.
Early Signal Detection: Niche topics and emerging trends often appear on Substack before hitting broader platforms.
Competitor Intelligence: Track competitor newsletters to understand their positioning, messaging, and audience engagement.
Content Inspiration: Discover what topics resonate with your target audience by monitoring relevant publications.

What Trigify Captures from Substack

With Trigify, you can monitor:

Posts matching your keywords across all public Substack content
New posts from specific Substack publications you are tracking
Post content, author details, and publication information

Monitoring Types

Type	Description	Credits
Keyword Monitoring	Monitor Substack posts matching your keywords	1 credit per run
Publication Monitoring	Track new posts from a specific Substack publication	1 credit per run

How to Set Up

Keyword Monitoring

Go to the Listening tab
Click + to create a new search
Select Monitor posts on Substack
Enter your keywords using the boolean query builder
Set your time frame and result limits

Publication Monitoring

Go to the Listening tab
Click + to create a new search
Select Monitor Substack publication
Enter the Substack publication URL

Example Workflows Using Substack

Thought Leader Tracking to Content Brief

Trigger: Post Created (Substack) matching industry keywords
Agent: General Agent summarises the post and identifies key themes
Action: Send content brief to marketing team via Slack or Notion

Competitor Newsletter Watch

Trigger: New post from competitor Substack publication
Agent: Sentiment Agent evaluates tone and messaging
Action: Log to Google Sheets for competitive analysis

Data Available

Data Point	Available
Post content (full text)	Yes
Author name	Yes
Publication name and info	Yes
Post date	Yes
Email/phone enrichment	No

Tips

Tip: Combine Substack keyword monitoring with Business Network monitoring to capture the same topic across both long-form and social content. This gives you a fuller picture of how conversations evolve.