Business Network

Business Network is one of the richest sources for B2B insights, competitor intelligence, and buying signals. Unlike casual social channels, posts here are professional, often tied to company initiatives, product launches, and personal career moves. This makes it a goldmine for identifying prospects, competitor activity, and industry trends.

Why Business Network Matters for Social Listening

• Direct Access to Decision-Makers: Posts often come from executives, managers, and professionals in your target market.

• Buying Signals in the Open: People frequently ask for recommendations, compare tools, and discuss business challenges.

• Competitor Visibility: Competitors announce launches, share thought leadership, and promote their products publicly.

• Market Trends: Shifts in industry priorities (e.g., AI adoption, automation, sustainability) are reflected in posts and discussions.

What Trigify Captures from Business Network

With Trigify, you can monitor:

• Posts mentioning your brand, competitors, or industry keywords

• Recommendation requests ("Looking for a CRM," "What's the best marketing platform?")

• Engagement trends around your product category

• Competitor activity: feature launches, hiring moves, thought leadership posts

Example Workflows Using Business Network

Here are practical ways Business Network posts can flow through Trigify:

Buying Intent → Sales Outreach

Trigger: Post Created (Business Network) with "recommendations" + "automation platform"
Agent: Sentiment Agent confirms positive buying intent
Signal: "Buying Intent – Automation Platform"
Action: Enrich lead → Draft outreach with Copy Writer Agent → Notify SDR team

Competitor Launch → Executive Alert

Trigger: Post Created mentioning competitor + "launch"
Agent: General Agent uses web search to gather more context
Signal: "Competitor Feature Launch"
Action: Send summarized briefing to C-Suite → Add to competitive intelligence log

Customer Feedback → Marketing Amplification

Trigger: Post Created mentioning your product
Agent: Sentiment Agent identifies positive feedback
Signal: "Positive Brand Mention"
Action: Notify marketing → Repurpose post in campaigns

Hiring Trends → Product Research

Trigger: Multiple competitor posts mention new hires or expansion in a category
Agent: Loop node analyzes all hiring-related posts
Signal: "Competitor Expansion Signal"
Action: Share insight with product and strategy teams

Example Signals You Can Generate from Business Network

Here are common signal types you can create based on Business Network data:

• Buying Intent – [Category/Tool]

• Competitor Feature Launch

• Positive Brand Mention

• Negative Feedback – [Your Brand]

• Competitor Expansion Signal