Reddit

Reddit is one of the most powerful platforms for social listening. Unlike polished posts on LinkedIn or curated tweets on X, Reddit conversations are often raw, unfiltered, and deeply honest. This makes it an ideal channel for uncovering customer pain points, competitor insights, and authentic buying intent.

Why Reddit Matters for Social Listening

• Communities of Interest: With thousands of niche subreddits, conversations are highly targeted (e.g., r/marketing, r/startups, r/sales, r/SaaS).

• Unfiltered Feedback: Users often share genuine frustrations, recommendations, and comparisons between tools or products.

• Early Market Signals: Trends and new ideas often appear on Reddit before they hit mainstream channels.

• Peer Recommendations: Buying decisions are frequently influenced by posts like "What's the best tool for X?" or "Has anyone tried [product]?"

What Trigify Captures from Reddit

With Trigify, you can set up searches to capture:

• Posts and comments mentioning competitors

• Buying intent phrases ("recommend me a tool," "alternatives to")

• Sentiment around your brand, product category, or industry trend

• Discussions about emerging features or frustrations in your market

Example Workflows Using Reddit

Here are practical ways Reddit posts can flow through Trigify:

Buying Intent → Sales Alert

Trigger: Post Created (Reddit) with keywords "recommendations" + "CRM"
Agent: Sentiment Agent confirms it's a buying intent post
Signal: "Buying Intent – CRM"
Action: Notify SDR team in Slack and enrich lead with General Agent

Competitor Mention → Competitive Intel Report

Trigger: Post Created (Reddit) with competitor's product name
Agent: General Agent researches post context with web search
Signal: "Competitor Feature Mentioned"
Action: Compile competitor mentions weekly → Send to product team

Negative Sentiment → Support Escalation

Trigger: Post Created with your brand name
Agent: Sentiment Agent flags negative tone
Signal: "Negative Brand Mention"
Action: Alert customer support → Create follow-up ticket

Emerging Trend → Marketing Opportunity

Trigger: Posts across industry subreddits mention a new keyword (e.g., "AI workflows")
Agent: Loop + General Agent analyze mentions at scale
Signal: "Emerging Topic Detected"
Action: Share with marketing → Build campaign around trend

Example Signals You Can Generate from Reddit

Here are common signal types you can create based on Reddit data:

• Buying Intent – [Category/Tool]

• Competitor Mention – [Competitor Name]

• Negative Feedback – [Your Product]

• Feature Request – [Category/Tool]

• Emerging Trend – [Keyword/Topic]