What is Social Signals?

Social Signals tracks the business network profiles and companies you care about and surfaces the moments that matter — a role change, a new hire, a like on a competitor's post, a comment on a tracked topic — as a live, real-time feed. Instead of scrolling business network hoping to catch buying intent, you tell Trigify who to watch and what to watch for, and the signals come to you.

Social Signals is in early access (look for the Signals item in the left sidebar). While it’s in beta, usage is free — the setup screens show the post-launch price struck through with a Free in beta badge so you know what it will cost later. Your plan must be eligible to access it.

How it works

Social Signals has two surfaces that work together:

  • The setup wizard — where you add the business network profiles and companies to monitor, choose which signal types to watch, and launch monitoring.

  • The feed — where detected signals land in real time for you to review and act on.

New users always start in the setup wizard; once you’ve launched, you live in the feed.

Signals vs Insights

The feed shows two kinds of cards:

  • Signals — individual detected events (for example, “Liked a post from a competitor” or “Changed role”).

  • Insights — AI-generated takes that synthesise a target’s recent activity into a single read. Insights appear as purple cards and have thumbs-up/thumbs-down feedback so you can train what’s useful.

You can toggle between them with the Activity filter in the feed.

The 16 signal types

Signals fall into two groups depending on whether they fire on a person or a company.

Person / profile signals

  • Changed role — someone you monitor changed job title

  • Changed company — someone moved to a new company

  • Became hiring or posted a job ad

  • Liked competitor content

  • Liked tracked company content

  • Liked tracked person content

  • Commented on tracked content

  • Posted about tracked topic

  • Engaged with tracked topic

  • Competitor engagement

  • Buying-window signal

  • Influence signal

Company / account signals

  • Company started hiring for relevant roles

  • Company jobs count increased

  • Company started posting around a relevant initiative

  • Expansion signal

How Social Signals differs from Listening and Workflows

Feature

What it watches

Best for

Listening

Keywords and topics across many authors and platforms

Discovering net-new posts and people talking about a subject

Social Signals

A specific set of business network profiles and companies you choose

Knowing when accounts you already care about enter a buying window

Workflow triggers

Any of the above, used to automate an action

Pushing detected activity into CRM, Slack, sequencing, etc.

Social Signals can also power workflows. The Social Signals workflow trigger fires whenever a monitored profile produces a new signal, so you can route signals straight into your CRM, Slack, or a sequencing tool.

What to expect after launching

  • Signals typically fire within 24–72 hours of activation.

  • The first run looks back 30 days so you get historical hits on day one.

  • The feed updates in real time — no need to refresh.

  • An empty feed doesn’t mean something’s broken: a “live” state tells you monitoring is active and just waiting for a match.