What Profiles Should I Track?

Tracking The Correct Profiles

Selecting the right profiles to track is fundamental to your success with Trigify. Poor profile selection can lead to irrelevant leads, wasted time, and ineffective campaigns. Think of profile tracking like fishing - you need to be where your fish are and use the right bait.

The profiles you track are your fishing spots, and their content is your bait. Choose wrongly, and you'll be fishing in an empty pond. Choose wisely, and you'll have a steady stream of qualified leads engaging with relevant content.

Core Profile Categories

1. Competitors

• Direct competitors in your space.

• Companies with similar offerings.

• Businesses targeting your audience.

• Industry disruptors.

• Growing startups in your sector.

2. Industry Thought Leaders

• Recognised experts.

• Popular industry commentators.

• Conference speakers.

• Industry analysts.

• Active content creators.

3. Your Own Profiles

• Company profile.

• Key team members.

• Product specialists.

• Company executives.

• Brand advocates.

Pro Tip: Track competitors who actively post and have high engagement rates - they're likely attracting your target audience.

Strategic Selection Criteria

Engagement Quality:

• Regular posting schedule.

• Consistent engagement.

• Quality discussions.

• Relevant audience.

• Professional content.

Audience Alignment:

• Matches your target market.

• Similar customer profiles.

• Relevant industry focus.

• Appropriate seniority level.

• Geographic relevance.

Red Flags to Avoid

• Inactive profiles.

• Irrelevant discussions.

• Wrong audience type.

• Poor engagement rates.

• Off-topic content.

Recommended Starting Point

Step 1: Track 1 direct competitors
Step 2: Add 1 thought leaders
Step 3: Include your company profile
Step 4: Monitor results for 30 days
Step 5: Adjust based on data

Optimisation Strategy

Monthly Review:

• Check engagement rates

• Assess lead quality

• Review content relevance

• Evaluate audience fit

• Adjust tracking list

Pro Tip: Remove profiles that aren't generating quality leads after 30 days and replace them with new options.

Stuck Finding Profiles?

Use our 'Find Thought Leaders' feature to discover relevant profiles:

1. Go to 'Discover' → 'Find Thought Leaders'

2. Enter your industry keywords

3. Filter by engagement rates and post frequency

4. Review their content relevance

5. Add promising profiles to your tracking list

See more here