X

X is the real-time pulse of the internet. With millions of short, rapid-fire posts every day, it's the place where news breaks, opinions spread, and customers voice unfiltered feedback. For businesses, this makes X an essential channel for detecting brand mentions, competitor moves, and emerging trends as they happen.

Why X Matters for Social Listening

• Speed: Conversations on X happen in real time, giving you the fastest signal detection of any platform.

• Unfiltered Opinions: Customers use X to vent frustrations, share praise, and react to brand experiences instantly.

• Competitor Visibility: Competitors frequently announce product updates, events, and hiring news.

• Trend Discovery: Industry conversations and viral topics often begin on X before spreading elsewhere.

What Trigify Captures from X

With Trigify, you can monitor:

• Posts mentioning your brand, competitors, or product category

• Buying intent questions ("What's the best tool for X?")

• Sentiment around launches, updates, or campaigns

• Hashtags or trending topics tied to your industry

Example Workflows Using X

Here are practical ways X posts can flow through Trigify:

Negative Brand Mention → Support Escalation

Trigger: Post Created (X) containing your brand name
Agent: Sentiment Agent identifies negative tone
Signal: "Negative Brand Mention – X"
Action: Create support ticket → Notify customer success team → Alert execs if severity is high

Competitor Announcement → Competitive Intel

Trigger: Post Created mentioning a competitor with "launch," "update," or "new feature"
Agent: General Agent with web search gathers context
Signal: "Competitor Launch Mention – X"
Action: Generate summary → Store in competitive intelligence log → Send briefing to product team

Buying Intent → Sales Outreach

Trigger: Post Created with "looking for recommendations" + your product category
Agent: Sentiment Agent ensures the intent is positive
Signal: "Buying Intent – X"
Action: Notify SDR team → Enrich lead → Draft outreach with Copy Writer Agent

Example Signals You Can Generate from X

Here are common signal types you can create based on X data:

• Negative Brand Mention – X

• Positive Brand Mention – X

• Competitor Launch Mention – X

• Buying Intent – X

• Emerging Trend – X