Podcasts

Podcasts are one of the fastest-growing channels for thought leadership, industry discussion, and product mentions. Unlike quick social posts, podcasts provide long-form, conversational content that often reveals market shifts, competitor strategies, and buying signals before they appear anywhere else.

Why Podcasts Matter for Social Listening

• Unscripted Conversations: Guests often share candid insights, challenges, and opinions you won't find in press releases or ads.

• High-Value Mentions: Mentions on podcasts usually come from experts, founders, or decision-makers, making them highly credible.

• Early Signals: Market trends and product launches are frequently discussed in podcasts before they hit mainstream channels.

• Deeper Context: Podcasts provide nuance — not just whether your brand or competitor was mentioned, but how and why.

Scale of Coverage with Trigify

Trigify gives you access to one of the most comprehensive podcast data sources available:

What Trigify Captures from Podcasts

With Trigify, you can monitor:

• Mentions of your brand, competitors, or product category in podcast transcripts

• Discussions of market trends and emerging technologies

• Buying intent cues from industry experts or customer success stories

• Thought leadership topics shaping your industry narrative

Example Workflows Using Podcasts

Here are practical ways podcast content can flow through Trigify:

Competitor Mention → Strategy Insight

Trigger: Post Created (Podcast transcript) mentioning a competitor
Agent: Sentiment Agent identifies whether it was framed positively or negatively
Signal: "Competitor Mention – Podcast"
Action: Notify product strategy team → Store mention in competitive intelligence report

Industry Trend → Marketing Playbook

Trigger: Podcast episode transcript contains repeated mentions of a new trend (e.g., "generative AI in sales")
Agent: Loop + General Agent analyze multiple episodes for trend volume
Signal: "Emerging Trend – Podcast"
Action: Share summary with marketing → Create thought-leadership content

Thought Leadership → Sales Enablement

Trigger: Podcast mentions your product positively during an interview
Agent: Copy Writer Agent drafts a blog snippet or Business Network post
Signal: "Positive Brand Mention – Podcast"
Action: Notify sales → Use in outreach sequences

Example Signals You Can Generate from Podcasts

Here are common signal types you can create based on podcast data:

• Competitor Mention – Podcast

• Emerging Trend – Podcast

• Positive Brand Mention – Podcast

• Negative Sentiment – Podcast Market Shift Signal