New Post Trigger

The New Post Trigger fires whenever new posts are discovered from your saved searches or profile monitoring. It is the most common trigger in Trigify and the backbone of any social listening workflow.

📺 Video: Complete Guide to Triggering Workflows

When to Use It

React to new mentions of your brand, competitors, or keywords in real time
Monitor specific profiles for new activity
Route posts from a single saved search into a processing workflow
Trigger outreach based on what people are posting about

How to Set It Up

Create a new workflow and select New Post Trigger as your trigger node
Choose a saved search or monitored profile from the dropdown
Save the trigger. It will now fire each time new posts matching your criteria are found

Note: You must have at least one saved search or monitored profile configured before setting up this trigger.

Output Variables

Variable	Description
`text`	The full text content of the post
`authorUrl`	URL to the post author's profile
`likes`	Number of likes on the post
`comments`	Number of comments on the post
`postUrl`	Direct URL to the original post
`datePosted`	Date and time the post was published
`source`	Platform the post came from: linkedin, twitter (x), youtube, reddit, podcast, substack, bluesky, threads, or tiktok

Variable Syntax

Reference these variables in downstream nodes using this syntax:

{{ !ref($.trigger.outputs.text) }}{{ !ref($.trigger.outputs.authorUrl) }}{{ !ref($.trigger.outputs.likes) }}{{ !ref($.trigger.outputs.comments) }}{{ !ref($.trigger.outputs.postUrl) }}{{ !ref($.trigger.outputs.datePosted) }}{{ !ref($.trigger.outputs.source) }}

Example Workflow

Competitor mention alert workflow

This workflow sends a Slack notification whenever a competitor is mentioned on a business network:

New Post Trigger watching a saved search for competitor brand names
AI Filter node to check relevance and filter out spam
Slack node sends a message with the post text, author URL, and a link to the original post

This gives your team instant visibility into competitor activity across social platforms.

Pro tip: Combine the source variable with a Filter node to build platform-specific branches. For example, route business network posts to your sales team and Reddit posts to your community team.

Still need help? Ask the team