Social Signals Trigger

The Social Signals workflow trigger node — what it fires on, how to configure it, and how it differs from a Custom Signals trigger.

The Social Signals trigger is the workflow node that fires when one of Trigify's Signals lights up on a target account or profile. It turns Trigify's account-based signals layer into an automation trigger so workflows can react the moment a tracked account shows intent.

What Signals are

Signals is Trigify's ABM (account-based marketing) feature. You pick the accounts and profiles you care about and Trigify monitors them across X, Business Network, Reddit, Substack and the other supported sources, surfacing the specific signals they share — buying intent, hiring moves, competitor mentions, product complaints, leadership changes, and more.

You can see and configure Signals from the Signals tab in the left-hand sidebar of the Trigify app. That's where you choose which signal types to track, which accounts and profiles to monitor, and review every signal that's been detected.

Where to find the trigger in a workflow

  1. Open the workflow editor from the Workflows list.
  2. Click + New Trigger in the canvas.
  3. Pick Social Signals from the trigger list.

The trigger reads from the same Signals layer you configured in the sidebar — anything firing as a signal there can fire this trigger.

Configuring the trigger

  • Signal types — which signal types should fire the workflow (e.g. buying intent, hiring signals, competitor mentions).
  • Sources — limit which social sources count, or leave it open to all configured sources.
  • Targets — restrict to specific monitored accounts, profiles, or keyword sets.
  • Score / severity threshold — only fire when the signal confidence or severity passes a minimum bar.
  • Date window — how recent the underlying post must be for the trigger to fire.

What the trigger passes downstream

Each signal that fires the workflow is delivered as a structured payload containing:

  • Signal type, reason, score, and severity
  • The originating post or piece of evidence
  • Source platform and timestamp
  • The matched person and/or company context
  • Any related signals from the same target in the recent window

Reference any of these in later workflow steps using copy-valid-path from the Output tab — typed-out variable references are a common source of silent failures.

Social Signals vs Custom Signals

The Social Signals trigger fires on signals Trigify detects automatically from monitored sources. If you want to fire workflows on signals you define yourself — a manual flag, an external webhook, a CRM event, or your own scoring logic — use a Custom Signals trigger instead. See Custom Signals vs Social Signals.

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