Boolean Keyword Search Formatting

Trigify uses Boolean keyword searches to monitor social platforms. Getting your search formatting right is key to finding relevant results without drowning in noise.

What Is a Boolean Search?

Boolean searching lets you combine keywords with operators like AND, OR, and NOT to create precise searches. This helps you find exactly the posts you're looking for.

Boolean Operators

Operator	What It Does	Example
AND	Both terms must appear	`social listening AND B2B`
OR	Either term can appear	`Trigify OR social listening`
NOT	Excludes posts containing the term	`social listening NOT Instagram`
" " (Quotes)	Matches the exact phrase	`"social listening platform"`

Examples

Brand Monitoring

"Trigify" OR "trigify.io"

Finds any mention of your brand name or website.

Competitor Tracking

("Sprout Social" OR "Meltwater" OR "Mention") AND ("switching" OR "alternative" OR "looking for")

Finds people talking about switching from competitor tools.

Industry Topic Monitoring

"social listening" AND ("B2B" OR "SaaS") NOT "Instagram"

Finds B2B social listening discussions while excluding irrelevant B2C content.

Job Change Signals

("new role" OR "excited to announce" OR "just started") AND ("VP" OR "Director" OR "Head of")

Finds senior professionals announcing job changes.

Tips for Better Searches

Use quotes for exact phrases. "social listening" is more precise than social listening (which matches posts containing both words anywhere).
Start broad, then narrow. Begin with a simple search and add filters as you review the results.
Use NOT to reduce noise. If you're getting irrelevant results, exclude common false-positive terms.
Keep it to 6 keywords per search. Trigify supports up to 6 keywords per social listening search.
Create multiple searches if you need to track more than 6 keywords.

Search Limits

6 keywords per search (business network constraint)
Unlimited searches on all plans
Each post returned by a search consumes 1 credit

Need Help?

If you're not sure how to structure your search, reach out through the in-app chat and we'll help you build the right query.