Send automated messages to Slack channels or direct messages to specific users when Trigify workflows detect matching social signals.


What Slack Does in Trigify

The Slack integration lets you push real-time notifications from your Trigify workflows straight into Slack. Alert your sales team when a prospect posts about a pain point, notify CS when a customer mentions churn, or DM a rep when their account shows buying signals.

Connecting Slack

  1. Open or create a workflow in Trigify

  2. Click Add action on any node

  3. Select Slack and choose your action

  4. Click Connect Slack in the configuration panel

  5. You will be redirected to Slack to authorize Trigify for your workspace

  6. Once authorized, you are returned to Trigify and can configure your action

Note: You only need to connect once. After that, Slack is available across all your workflows.

Available Actions

Action

Credits

What It Does

Send Channel Message

2

Send a message to a specific Slack channel

Send Direct Message

2

Send a direct message to a specific Slack user

How to Send a Channel Message

  1. Add a Slack > Send Channel Message action to your workflow

  2. Select the channel you want to post to

  3. Write your message content. Use dynamic variables from earlier workflow nodes (like the person's name, company, or the matched post content)

  4. Save and activate your workflow

How to Send a Direct Message

  1. Add a Slack > Send Direct Message action to your workflow

  2. Select the Slack user who should receive the DM

  3. Write your message content using dynamic variables

  4. Save and activate your workflow

Tip: Use Send Direct Message to notify individual reps about their own accounts. Use Send Channel Message for team-wide alerts.

Example Workflow

Trigger: A tracked LinkedIn post matches your "hiring intent" keyword group.

Enrich: Pull company data and identify the hiring manager.

Action: Send a Slack channel message to #sales-alerts with the person's name, company, role, and a link to the original post.

Tips

Tip: Keep Slack messages short and actionable. Include a direct link to the LinkedIn post and the person's profile so reps can act immediately.