I'm confused about the difference between Listening and Workflows

You are not the only one. This is one of the most common points of confusion when getting started with Trigify. Let us break it down simply.

The simple analogy

Listening = the ears. It finds and captures conversations happening on LinkedIn, Reddit, YouTube, and X.

Workflows = the hands. They take action on what your ears found.

Listening: finding conversations

Listening is where you set up searches to find relevant posts. This includes:

  • Keyword Searches - find posts mentioning specific topics across platforms

  • Profile Monitoring - track posts from specific LinkedIn profiles or company pages

Listening captures the posts. That is all it does. It does not enrich, filter, or send data anywhere.

Workflows: taking action

Workflows are where the magic happens. Once Listening captures posts, Workflows let you:

  • Enrich the poster with Person Enrichment or Company Enrichment

  • Filter with If Condition nodes (e.g., only process posts from CTOs)

  • Generate personalized messages with Copy Writer Agent

  • Push data to your CRM, Slack, or Clay

When do you need which?

You want to...

Use

Monitor what people are saying about a topic

Listening only

Get notified when someone posts about your niche

Listening + Workflow

Enrich posters and push to your CRM

Listening + Workflow

Auto-generate personalized outreach

Listening + Workflow

Rule of thumb: Always set up Listening first. Then build a Workflow to process what Listening finds.