How to Track Profiles

Profile tracking in Trigify turns any public Business Network profile into a live stream of engagement data. Whether it’s your own page, a competitor, an industry thought-leader, or even an influencer, Trigify captures every like and comment in real time and enriches those interactions with firmographic details (role, company, seniority, etc.).

Why Track Profiles?

  • Turn engagement into leads – Every like or comment becomes a potential prospect you can qualify and route into your outreach stack.

  • See competitor demand – Monitor competitor posts to spot accounts engaging with their messaging.

  • Harvest thought-leader audiences – Track profiles of key voices in your space to identify engaged prospects.

  • Activate your own brand – Collect engagement on your own company posts to nurture warm leads instantly.

How to Add a Profile in Trigify

  1. Navigate to your dashboard.

  2. In the left-hand sidebar, click Profile Engagement.

  3. Select Add Another Profile.

  4. Paste the profile or company page URL you want to track.

  5. (Optional) Choose a group to organize profiles — or click + From Scratch to create a new group.

  6. Select your sync times and click Update Connection.

  7. Connect any integrations (e.g., Webhook, Clay, HubSpot) if you want to send engagement data automatically.

  8. Done — Trigify will now collect and display engagement data.

Using Profile Engagement

  • Toggle between Post View (see all posts and their engagement) and All Leads View (see everyone who engaged across posts).

  • Apply filters in All Leads View to segment by role, company, seniority, or keywords.

  • Export or push leads directly into your CRM or outbound tools.

Automating Lead Routing with Webhooks

You can connect the Webhook on new engagement results directly to the Webhook Trigger inside Automations. This means every new like or comment can trigger a workflow, letting you:

  • Automatically enrich contacts in real time.

  • Route qualified leads into your CRM, outbound sequences, or Slack notifications.

  • Apply business rules (e.g., only send leads with seniority = VP+).

  • Scale without manual exports — engagement data flows straight into your systems.

Best Practices for Tracking Profiles

  • Always include your own brand profile(s) to capture warm inbound engagement.

  • Set up groups (e.g., Competitors, Influencers, Customers) to keep tracking organized.

  • Use your monthly profile change allowance strategically — keep evergreen profiles always tracked, and rotate in campaign-specific or short-term profiles when needed.

Important Details

  • Trigify collects engagement data from the last 7 days of posts immediately.

  • Older posts will appear but without engagement counts until refreshed.

  • Posts actively sync for 7 days after publishing (green dot visible).

  • After that window, you can use the refresh button to collect data manually.

  • We do not get engagement data on reposts. I tmus be a post from the profile you are currently tracking.

⚡ Pro Tip: Grouping competitor, influencer, and customer profiles helps you build parallel engagement streams, turning multiple audiences into structured lead sources.