What is Engagement?

In Trigify, an engagement is any interaction that someone makes with a tracked social post. On Business Network, this means likes and comments. Engagements are more than just vanity metrics — they’re buying signals that reveal interest, intent, and relevance.

Why Engagements Matter

  • Buying Intent – A like or comment on a competitor’s post shows the prospect is aware of the problem you both solve.

  • Warm Outreach – Engagers already know the context. Your first message starts with a shared reference point, not from scratch.

  • Audience Building – Tracking engagement on thought-leaders’ posts lets you identify prospects who care about the topics you sell into.

  • Evergreen Lead Source – Every new post generates a new stream of engagers, refreshing your lead pool automatically.

Engagements You’ll See in Trigify

  • Likes / Reactions – Quick signals that someone is paying attention.

  • Comments – Richer signals with text you can reference directly in outreach.

  • Profile Data – For every engager, Trigify enriches with role, company, and context to qualify leads before they hit your CRM.

How Trigify Collects Engagements

When you add a profile or company page under Profile Engagement:

  • We start by pulling posts from the last 7 days with full engagement data.

  • Older posts will appear without engagement counts until you refresh them.

  • Each post actively syncs for 7 days after posting, marked with a green dot.

  • During this sync window, likes and comments are updated automatically.

  • Beyond the sync window, you can use the refresh button to fetch data manually.

Key Things to Know

  • Trigify focuses on recent, high-signal posts, not infinite history.

  • Posts with over 3,000 engagements won’t show complete data (platform limit).

  • Reposts or shared content from other users are not tracked — only original posts.

  • 100% accuracy isn’t possible due to platform restrictions, but Trigify provides the most actionable, intent-rich signals.

⚡ Pro Tip: Think of each like or comment as a micro-handraise. By setting up automations in Trigify, you can instantly route those handraises into outreach tools like HubSpot, Attio, or Slack.

Would you like me to now write the follow-up articles (“How to track profiles” and “Limits”) as separate, self-contained help docs — so you end up with a clear three-part series under Social Engagement?