Marketing

Objective: Convert public buying questions and comparisons into qualified leads in minutes.

Signals to configure:

Buying Intent – [Category] (High)

Product Comparison – You vs [Competitor] (Medium)

RFP/Shortlist Mention (High)

Sources & query starters:

Business Network: looking for recommendations AND ("{category}" OR {competitor list}) NOT "hiring"

Reddit: recommendations AND ({category synonyms}) NOT "job"

X: best tool for {job} OR alternatives to {competitor}

Workflow design:

Trigger: Post Created (selected sources)

Agents:

Sentiment Analysis Agent → flag positive/neutral intent

General Agent (Search Web enabled) → enrich with context (company, role, recent tech stack mentions)

Copy Writer Agent → draft tailored outreach snippet

Flow Control: IF (role seniority ≥ Manager) → route A; ELSE → nurture

Integrations: HubSpot/Salesforce/Attio (create contact + deal), Slack (alert SDR pod)

Optional: HTTP Request → push to Notion/Clearbit enrichment

Attribution & KPIs:

Create CRM properties: Signal Type, Signal Source, Intent Score (0–100)

KPIs: Signal→MQL rate, MQL→Opp rate, Opp value from signal-sourced leads, time-to-first-touch

2) Campaign Attribution from Engagements (Profile Engagement)

Objective: Prove impact of brand and content by tying likes/comments to pipeline.

Signals to configure:

Positive Brand Engagement – [Topic] (Medium)

Thought-Leadership Engagement – [Series] (Low→Nurture)

Sources & setup:

Track your brand & exec profiles with Profile Engagement (7‑day active sync)

Group by campaign/series (e.g., AI Playbook S1)

Workflow design:

Trigger: Webhook (new engagement result) → Automations

Agents: General Agent (classify topic bucket); Sentiment Agent (optional)

Flow Control: IF (ICP & seniority VP+) → Copy Writer Agent creates reply/DM; ELSE → add to nurture list

Integrations: HubSpot/Salesforce (campaign association), Slack (daily digest), Attio (segment)

Attribution & KPIs:

Attach Contact to CRM Campaign; set Engagement Touch = First/Assist (see model below)

KPIs: Engagers→MQL rate, Assisted pipeline $, Series-level lift vs baseline

3) Competitor Launch Watchtower

Objective: Detect competitor launches/features and arm PMM & Comms within hours.

Signals: Competitor Feature Launch, Negative Competitor Feedback, Migration Opportunity

Queries: launch OR "new feature" AND {competitor names} across Business Network, Reddit, YouTube, Podcasts

Workflow:

Trigger: Post Created

Agents: General Agent (Search Web) compiles details & sources; Sentiment Agent classifies market reaction

Flow: IF (sentiment negative OR confusion high) → Copy Writer Agent drafts compare/guide

Integrations: Slack #comp-intel (brief), Notion/Docs (library), HubSpot (create compare CTA task)

KPIs: Reaction mix %, Share of Voice vs competitors, CTA click-through on compare assets, migrations created

4) Voice-of-Customer Insights Program

Objective: Aggregate pain points & objections from public conversations into insights.

Signals: Pain Theme – [topic], Objection – Pricing/Onboarding, Feature Request – [area]

Sources: Reddit threads, Business Network comments, YouTube reviews, Podcasts transcripts

Workflow:

Trigger: Scheduled (weekly)

Agents: Loop over collected posts → General Agent clusters themes; Sentiment Agent scores

Integrations: Airtable/Notion (insight DB), Slack digest, HubSpot (update persona fields)

KPIs: Theme frequency trend, New theme discovery rate, Conversion uplift from messaging changes

5) Trend Radar & Content Planning

Objective: Spot emerging topics early and build content around them.

Signals: Emerging Topic – [keyword], Rising Phrase Velocity – [n/week]

Queries: surging keyword set on Reddit/YouTube/Podcasts; Business Network hashtags

Workflow:

Trigger: Scheduled (Enterprise can use hourly for rapid topics)

Agents: Loop → General Agent measures week-over-week growth; Copy Writer Agent drafts content brief

Integrations: Notion (content calendar), Slack (editors), HubSpot (topic tags)

KPIs: Time-to-publish from topic detection, Organic traffic or engagement delta, Assisted pipeline from topic

6) Crisis Detection & Response

Objective: Catch negative spikes and coordinate comms fast.

Signals: Negative Brand Mention, Security/Outage Mention, Influencer Backlash

Workflow:

Trigger: Post Created (all sources)

Agents: Sentiment Agent → negative threshold; General Agent (Search Web) gather context

Flow: IF (severity High & follower_count > 10k) → Exec alert + Incident room

Integrations: Slack #incident, Statuspage/Jira via HTTP, HubSpot status comms list

KPIs: Time-to-detection, Time-to-response, Sentiment recovery curve, PR incident count

7) Influencer Audience Activation

Objective: Convert relevant creator audiences into warm leads.

Signals: Influencer Post – Topic Match, High-Quality Commenters – ICP

Workflow:

Track chosen influencer profiles (Profile Engagement)

Trigger: Webhook (new engagement)

Agents: General Agent scores ICP fit; Copy Writer Agent drafts helpful outreach referencing post

Integrations: Heyreach/Smartlead → sequences; CRM campaign tagging

KPIs: Reply rate, Qualified lead rate from influencer streams, Cost per lead vs paid social

8) ABM Account Lift & Social Touches

Objective: Measure and act on social engagement from target accounts.

Signals: Target Account Engagement – [Tier], Multi-Contact Touch (2+ contacts at account)

Workflow:

Source: Profile Engagement for execs/brand + Listening for account/industry topics

Trigger: Signal Created

Flow: IF (account in ABM list) → Slack AE; create account task; Copy Writer Agent drafts executive note

Integrations: Salesforce (Account Timeline), HubSpot (ABM program), Attio (segments)

KPIs: Accounts with recent social touches, Meeting creation rate within 7 days, Pipeline per account with signals

9) Product Launch Amplification

Objective: Orchestrate launch week amplification & capture interest.

Signals: Launch Mention – Brand, Reviewer Request, Community Question – Launch

Workflow:

  • Trigger: Post Created (brand channels + public sources)

  • Agents: Sentiment Agent triage; Copy Writer Agent drafts replies/FAQs; General Agent compiles weekly recap

  • Flow: IF (influencer detected) → outreach; ELSE → route to nurture

  • Integrations: Slack war-room, HubSpot campaign association, Notion launch log

KPIs: Share of Voice during launch week, Positive/Negative ratio, Demo requests from launch signals

10) UGC & Testimonial Harvesting

Objective: Capture authentic quotes to use as social proof.

Signals: Positive Experience Quote, Before/After Story, Competitive Win Shout-out

Workflow:

  • Trigger: Post Created

  • Agents: General Agent extracts quote + permission status; Copy Writer Agent drafts permission request

  • Integrations: Notion/Airtable (UGC library), Slack (creative), HubSpot (attach to deals)

KPIs: New approved quotes/month, Usage across assets, Conversion lift where proof added

Engagement-Based Attribution Framework

Goal: Tie social signals & engagements to revenue with an auditable model.

Objects & fields:

  • Contact/Lead: Signal Type, Signal Source, First Signal Date, Last Signal Date, Intent Score

  • Campaign (CRM): create one per program (e.g., BN Thought-Leadership S1)

Touch rules:

  • A Signal Created or new engagement = a touch on the Contact and Campaign.

  • If Contact doesn’t exist, create and associate.

Scoring (suggested weights):

  • Buying Intent signal = +40

  • Comment on brand/launch post = +25

  • Like/reaction on thought-leadership = +10

  • Competitor complaint (negative) = +30

Attribution models:

  • First-touch: credit to the first Signal/Engagement before MQL

  • Last-touch: credit to the last Signal/Engagement before Opportunity

  • Assisted (linear): split across all touches within 30 days

Dashboards to build:

  • Signal→MQL→Opp funnel by source (Business Network, Reddit, YouTube, Podcasts, X)

  • Pipeline & Revenue by Signal Type

  • Content series impact (campaign) via engagers→pipeline

Implementation Tips & Gotchas

  • Use Field Mapping in Integrations to keep CRM data clean.

  • Hourly checks are Enterprise; otherwise set daily/weekly based on urgency & credit budget.

  • Use Logs to debug API/HTTP node errors; red node = failed run.

  • Remember: Profile Engagement tracks original posts, not reposts; 7‑day active sync window applies.

Ready-to-Clone Building Blocks

  • Triggers: Post Created, Signal Created, Webhook, Scheduled

  • Agents: Sentiment Analysis Agent, General Agent (with Search Web), Copy Writer Agent

  • Flow Control: IF, Loop, Delay

  • Integrations: HubSpot, Salesforce, Attio, Slack, Webhook/HTTP Request